SAKS FIFTH AVENUE

Ladies, if you love sophisticated clothing the name Saks Fith Avenue means for sure something to you. But we all might now the name and not the history behind this exclusive brand.
Well, it started as a joint venture between two of the largest retail establishments in New York City:  Saks and Co, and Gimbels. 1924 they opened the first time their doors, and it was from the beginning the high-end clothing store for men and women.
Horace Saks who supervised the store, died in 1926 and Adam Gimbel became  the president of the company until 1969.
Now, who was in charge of the designing? Nobody else than Adam Gimbel's wife,  Sophie Gimbel. She designed under the label Sophie Originals, and it was carried by Saks'  high-end department, the so-called Salon Moderne.
There you could find Sophie's designs amongst other French Paris designers such as Louise Boulanger, Chanel, Vionnet, Patou, Schiaperelli, Agnes, Reboux and Callot Soeurs.

In the 1970s they closed the couture and custom salons, as well as the millinery departments. Still Saks stores were built across the country, but without the level of customer service that had been available at the New York store during the Adam Gimbel days. The days of the Haute-Couture were over indeed.
In 1998, Saks merged with Proffitt's department store chain. (thanks to www.vintagefashionguild.org)

Blouse from the early 1990s